PDF Ebook Mass Communication Theory An Introduction By Denis McQuail
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Mass Communication Theory An Introduction By Denis McQuail
PDF Ebook Mass Communication Theory An Introduction By Denis McQuail
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- Sales Rank: #4541492 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 1994-04-14
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.00" l,
- Binding: Paperback
- 448 pages
- Used Book in Good Condition
About the Author
Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.
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